Te Mata Estate Winery director John Buck has called on the Hawke's Bay Regional Council to delay building the Ruataniwha Dam because of a photo published on an internet blogsite showing human effluent.
In a letter to councillors, he said the picture carried "a colour photograph of human excrement being discharged from the Waipawa effluent ponds into the Waipawa River".
"The accompanying text quotes a Steve Thrush, who claims that despite making adjustments, the plant is still meeting the conditions of its resource consent," he said.
"As the owner of a premium Hawke's Bay consumable brand, exported to over 40 countries, I find such practices, which undermine our years of investment and hard, hard work in a place we love to boast about, as compelling evidence for the self-interest of vested community groups, and in this case also two of our councils.
"Why are we even contemplating building a dam for the benefit of a few when we are not prepared to fix a sewerage system which undermines any quality message inherent in the regional brand which underlies the prosperity of our total community?