Sam Tong (1849-1933) arrived in Hastings in 1879, and set up a business as that town's first undertaker and furniture maker in Karamu Road North (where the Jubilee Buildings are now).
When the Hastings Fire Brigade was established in 1886, Sam became the first fire chief. One of Hastings' great personalities, he was almost inseparable from his pet monkey called Ginny.
After the 1931 Hawke's Bay earthquake, the Tong family (Sam's sons now ran the business) decided every victim would be buried in their own casket, and worked non-stop to achieve this.
For many years, a persistent rumour has circulated that the bodies of the earthquake dead were laid out on the stage of the Hastings Municipal Theatre (now Opera House).
The victims were in fact taken to the YMCA building (since demolished, and was situated where the National Service Club is in Market Street). The stage area was in fact wrecked, and was exposed to the open sky.