Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

First undertaker and fire chief

Hawkes Bay Today
28 Oct, 2012 08:16 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Sam Tong (1849-1933) arrived in Hastings in 1879, and set up a business as that town's first undertaker and furniture maker in Karamu Road North (where the Jubilee Buildings are now).

When the Hastings Fire Brigade was established in 1886, Sam became the first fire chief. One of Hastings' great personalities, he was almost inseparable from his pet monkey called Ginny.

After the 1931 Hawke's Bay earthquake, the Tong family (Sam's sons now ran the business) decided every victim would be buried in their own casket, and worked non-stop to achieve this.

For many years, a persistent rumour has circulated that the bodies of the earthquake dead were laid out on the stage of the Hastings Municipal Theatre (now Opera House).

The victims were in fact taken to the YMCA building (since demolished, and was situated where the National Service Club is in Market Street). The stage area was in fact wrecked, and was exposed to the open sky.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

I have spoken to an eyewitness, the late Lou Jillings, who climbed on the stage one afternoon, and said the area was wrecked. I am not sure what has given rise to this longstanding rumour.

The Hastings Borough Council's morgue used to be nearby, on the land where the old Hawke's Bay Power buildings and power house are situated, so perhaps some confusion has arisen because of this.

One other earthquake story that does the rounds is one where the young lady falls out of the Grand Hotel's third floor while having a bath, and the bath lands the right side up with her in it, and a policeman comes to her aid, placing his cloak around her.

Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Calls grow for reprint after voting papers error in Hastings election

25 Sep 02:09 AM
Hawkes Bay Today

'Feels like extortion': Kitchen Things customers asked to stump up thousands more for purchased items

24 Sep 11:42 PM
Hawkes Bay Today

Pan Pac to cut 20 roles in Hawke’s Bay restructure

24 Sep 06:00 PM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Calls grow for reprint after voting papers error in Hastings election
Hawkes Bay Today

Calls grow for reprint after voting papers error in Hastings election

The booklet skipped from page 12 to 29, cutting out some wards.

25 Sep 02:09 AM
'Feels like extortion': Kitchen Things customers asked to stump up thousands more for purchased items
Hawkes Bay Today

'Feels like extortion': Kitchen Things customers asked to stump up thousands more for purchased items

24 Sep 11:42 PM
Pan Pac to cut 20 roles in Hawke’s Bay restructure
Hawkes Bay Today

Pan Pac to cut 20 roles in Hawke’s Bay restructure

24 Sep 06:00 PM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP