This accident was shortly before the national holiday period came into effect at 4pm yesterday.
National Policing Manager Superintendent Steve Greally said he urged motorists to drive safely over the Labour Day Weekend holiday period.
Holiday weekends see increased numbers of vehicles travelling on the road during a concentrated period of time, increasing the collective crash risk.
Police will have a visible and proactive presence on the road throughout the entire weekend using a mixture of prevention and enforcement activities.
"The message to all drivers is simple - drive to the conditions, free from impairment and make sure everyone in the vehicle is properly restrained.
"By doing this, you will dramatically reduce your chances of being hurt on the road.
"Road safety is everyone's responsibility and we need the public's help to keep our roads safe."
There will be a lower speed threshold in place throughout the entire holiday period.
"The speed limit is not a target and should not be exceeded," he said.
"We all know our roads are unique and challenging - the faster we travel, the greater the risk."
The holiday period ends at 6am on Tuesday.
On August 21, 43-year-old Stewart James Niwa Vercoe died as a result of a two-car crash on the Napier-Taupo Rd near Te Haroto.