Road workers who can't get drivers to slow down with official signs have installed their own unofficial sign on the side of the Hawke's Bay Expressway.
"Slow down, we want to see our kids," the sign begs drivers.
The expressway is normally an 100km/h road, but temporary 50km/k limits apply to a section of the road between the Links Rd and Evenden Road roundabouts, due to roadworks.
The roading contractors, who work for Higgins, put up the sign after drivers regularly ignored the 50km/h speed limit.
CEO of Fletcher Construction, the company which owns Higgins, Peter Reidy said it was unfortunate its team members had to go to such lengths to get the message through to the public.