"We've all got family and friends that have been touched, so we see it as a good broad-reaching cause to support and the Cancer Society does a very good job."
Fastway Couriers yesterday collected 130 boxes of daffodils, with another 65 boxes expected to be picked up today.
France said the daffodils would now be distributed through the courier business.
"This is all done voluntarily by our courier franchisees. They are happy to support this each year, again a lot of them have had friends and family that have been touched by cancer.
"I'd just like to thank our couriers for dedicating their time to this cause and supporting the Cancer Society.
"They don't get paid for it and Tuesday is our busiest freight day anyway, so they will work pretty hard to get the job done."
Cancer Society New Zealand Hawke's Bay centre manager Trudy Kirk said Fastway Couriers' community involvement meant a great deal to the organisation.
"Each year Dave France and his team of couriers offer free courier delivery of beautiful fresh daffodils to many businesses around the Bay. They will be picking up more than 450 bunches of daffodils for delivery over two days.
"Their assistance means more of the funds raised, can be spent on our core business which is reducing the incidence and impact of cancer in the Hawke's Bay region.
"The daffodil is the international symbol of hope and by delivering the daffodils to our volunteers and local businesses, Fastway are helping to bring hope to the one in three New Zealanders affected by cancer."
Daffodil Day 2018 will be held on Friday, August 31. The annual fundraiser is now in its 27th year.
Kirk said there would be almost 600 volunteers collecting across Hawke's Bay from 9am, Friday.
"That's across Hawke's Bay from Wairoa to Central Hawke's Bay. So, it's a brilliant effort from everybody who gives their time to us to raise funds."