Family First have started a campaign against the new law of allowing local authorities to decide whether they want to trade on Easter Sunday.
The campaign, Keep the Easter Culture, is about notifying customers and their community that they are putting their families first by not working.
Family First president Bob McCroskie said many businesses throughout New Zealand would be closing for Easter Sunday and giving families a break.
The organisation believed economic improvement needed to be finely balanced with family and community time.
Anzac Day, Easter and Christmas remain as the few times when the country stops and takes a break.