Half of people's rubbish is perfectly good food, says Hastings District Council Waste Minimisation Planner Angela Atkins.
The council took part in a recent study that revealed the average New Zealand family threw away more than $563 worth of edible food annually.
The nationwide study audited council rubbish bins and bags to investigate the extent of food waste.
"The audit showed a staggering amount of perfectly good food is thrown away every week," Ms Atkins said.
"We have known for some time that over half of the rubbish put out for kerbside collection is organic and most is food."