A Facebook page started by a Maraekakaho farmer seems to be providing more relief for the drought-stricken masses of Hawke's Bay than the climate.
On Sunday, the region's first dark clouds in a month proved little more than a tease.
The Hawke's Bay Drought page was started by Poppy Renton on Friday and within 48 hours had almost 1200 likes, although in a province stored on omens – such as big cricket matches sometimes being seen as drought-breakers – not even Facebook could swing a miracle.
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They need it. The farm's had 71 millimetres of rain this year. At the time of the 2013 drought there'd been 110mm from January 1 to May 1, and there was 79mm in the first four months of 1998, the other big dry to hit the farm.
Mum and dad Kate and Alastair have owned the property 25 years, and it's the biggest dry in that time.