For Senior Constable Ian Cheyne, having a couple of young high school students approach and tell him their older siblings said they "must go and see" the annual Hawke's Bay Youth Alcohol Expo was pretty special.
"Their older brothers and sisters had seen it two or three years ago and told them they had to see it for themselves. That was so good to hear."
More than 2500 Hawke's Bay secondary school students, all nearing the age where a driving licence is in sight, will have visited the expo being staged at the Pettigrew Green Arena by the time it wraps up this afternoon.
Along with Roadsafe Hawke's Bay regional manager Linda Anderson, Mr Cheyne has been a driving force behind the "stay safe out there" themed expos and both have been pleased with the reactions and responses from the young people who have attended over the past week.
Ms Anderson said the hard-hitting video presentations, which starkly presented the impacts serious crashes had on those involved and their families, really hit home.