Emergency services are responding to reports of a vehicle incident at Clifton Beach, east of Hastings.
Police were called to the incident involving an all-terrain vehicle on the Cape Kidnappers track, about 10.45am.
One person had received minor injuries. Early indications were a person had been trapped.
Clifton Motor Camp manager Robyn Wellwood-King said three police cars had arrived at the camp about an hour ago.
“We have got the police here now and they have gone around.”