Yes folks, we're again on the hunt for regional greatness.
It's the time of year where we call for your nominations for Hawke's Bay Today Person of the Year.
The previous likes of which have included a boxing coach, a physician, holiday camp owners, a businessman and community worker.
Now in its sixth iteration, the annual end-of-year quest is a great lead into the festive mood and a glowing endorsement of someone we think deserves his or her name in lights.
The inaugural 2013 title was clinched by Flaxmere Boxing Academy head coach Craig McDougall, while Children's Commissioner and paediatrician Dr Russell Wills was the 2014 winner.