As the famous Highlander tagline quite rightly laid down: "There can be only one."
The same applies for Hawke's Bay Today's Person of the Year, 2014.
Today marks one month until Christmas - and the time to start thinking about sending us your nominations for the region's cream of the crop.
Needless to say, we're blessed with scores of folk who fit the criteria and could quite easily lay claim to the title. We're talking toilers, artisans, tireless volunteers, heroes, business and community champions of all walks.
Let's not forget, the bar has already been raised to a lofty height.