Behind the furore over claimed illicit online viewing of the Parker-Takam boxing match is a bit of a sleeping giant in our social fabric.
There's something ironic about what people do to watch a fight, be it paying $49.95 or risking approbation for viewing stolen property in the privacy of their own home.
What happened to violence and society's disdain for its perpetrators?
Alongside this is that in the pay-to-view world there's not a lot of live TV sport that is not pay-for-viewing. The most freely accessible tends to also be the more violent. If not, it's racing - motor or horse.
Somewhere this society's moral compass has gone walkabout, for as big-time sports hungers for more money, its rock stars become more distant from our young, more left behind in the quest of role models we ascribe.