Records are being broken, people are wildly tweeting and bleating and blogging and whatever about it, and, of course, there are good stories and not-so-good stories emerging from the great event presently being staged.
It's not an annual thing, of course, so when it does occur it does get conversations flowing.
Some eagerly await its arrival and embrace every moment of it while others prefer to ignore it's happening and simply look forward to the day when it is all over.
Yep, everyone has an opinion about it, and we all like to make predictions about what may happen tomorrow, and how many more records may be broken.
And there are people in parts of the world, far from the action, who would love the event to be staged in their homeland as it would mean so much to them, and it would make them happy.