Hawke's Bay Today launches a campaign today aimed at focusing attention on poverty in our province.
It can be easy at times in a First World country like ours to lose sight of those less fortunate than ourselves. There can be an assumption that just because we have social welfare systems in place, poverty does not exist.
But it does. Dr Russell Wills, the Hawke's Bay-based Children's Commissioner, says more than half of kids born in Hawke's Bay are from families in the three bottom income deciles, effectively meaning they are disadvantaged before they draw their first breath.
As part of our campaign, Hawke's Bay Today has teamed up with the Salvation Army, an organisation I have long admired for the wonderful work it does, to highlight the problem.
We are calling on our readers to donate to the Salvation Army to help this organisation in its fight against poverty in our province.