"Aren't we forgetting the true meaning of Christmas? You know, the birth of Santa." - Bart Simpson.
Less than a day after catching this line from the sitcom repeat I fielded a call on the newsdesk from a local pensioner lamenting a "lack of Christmas" in the region.
The CBDs of the twin cities were, she said, commercial and little else, bereft of the "real Christmas".
It wouldn't be December without the annual donnybrook over the 25th's true meaning.
The sentiment took me back to a talk by Sir Graham Henry at a charity function in Hastings last week. During his enlightening address the former All Blacks coach retold, I suspect with a little embellishment, how as the 1999 coach of Wales he prayed to the country's patron saint, St David, ahead of the Welsh clash with England at Wembley Stadium.