This country is built on small businesses.
Sure, the big corporates aget all the attention, but it is the small, often family-owned businesses that are the backbone of the country.
Often employing less than 10 people, they are run by honest toilers who give their all for the product and service they provide.
With margins often very tight, they realise that the way to make ends meet is to give their customers that little bit extra - their soul. But, often it is not a conscious decision; they don't do it because they want to get the customers to like them. They do it because it is the right thing to do.
We are lucky because here in Hawke's Bay, we have small businesses that would be able to compete with any others in the country, including Auckland.