Sometimes the only way to get a point across is to shock people.
You can spend a long time beating around the bush, but often it is better to tell it how it is.
That certainly seems to be the aim of the organisers of the Hawke's Bay Youth Expo to get the road safety message across. The annual event, which is on this week, is organised by RoadSafe Hawke's Bay and this year the theme was the impact of texting while driving.
My eldest daughter went to the Expo with her school on Monday and it made quite an impression on her. She said it was "brutally honest" and "did not hold back" in showing horrific accidents.
It was real shock treatment and sometimes that is what is needed. The youngsters in our community need to know exactly what the implications are of dangerous driving.