The primary reason for the availability of alcohol in society is, unquestionably, to get through the partner's Christmas work do.
In that context the role of the drug changes from recreational, to a life-and-death imperative.
Ernest Hemingway was all too honest about the importance of social boozing: "I drink to make other people more interesting."
It's why the Dry July initiative is immensely noble. Not only is there much self-control needed but last year it raised more than $744,000 for three beneficiary cancer services.
There'll no doubt be a few delicate heads in the region this morning. Last night's final binge ahead of today's first 24 hours of abstinence was a good tactic, given the advent of a hangover inevitably sparks the "never again" cock-and-bull line.