A rose by any other name may well smell as sweet, but could you find it on Google?
The ongoing saga of the former Napier War Memorial Conference Centre has been the source of much debate.
Especially when, two years ago, the words "war memorial" were removed from its name for seemingly commercial reasons, leaving us with the rather bland-sounding Napier Conference Centre. Yes, it does what it says on the tin, but a bit of imagination wouldn't have gone astray. (Also, if it wasn't going to be a war memorial, why not name it in honour of a favourite son or daughter of the Bay?)
Read more: Napier war memorial name change rejected
Talking point: Napier City councillor Kirsten Wise on War Memorial
Alan Rhodes: Napier's loved War Memorial in recovery
A council vote this week means the name will now change to the Napier War Memorial Centre.