As a child from a large family, pleas for icecreams or toys during shopping trips were rarely listened to.
However, my father would always say yes to books, wise old sage.
Perhaps that's why bookshops remain a personal sanctuary.
And perhaps that's also why, in the digital age, it was heartening to see Wardini Books' win the My Favourite Village Retailer category by the public at the first Havelock North Business Association Awards this week.
More than 100 businesses were represented at the inaugural event at Black Barn Vineyards.
Owners Gareth and Louise Ward should be congratulated in their success in what's regarded by many now as an old school industry, or an old school medium.
From where I'm standing, if escapism is your game, TV drama has nothing on books.
New literature? I prefer the old literature.
In fact the only thing that beats a bookshop for nostalgia, is a second-hand bookshop.