In the past decade I've rung dozens of New Year Honours recipients to snare some quick reaction.
As most reporters will tell you it's akin to getting blood out of a stone. Without exception, the one thing they have in common is that none of them want their name in lights. Most deflect the praise, pay tribute to others and claim they're not worthy.
That's the irony with these honours; modesty is a symptom of the selfless disposition that secured the nomination in the first place.
Hawke's Bay boasts five names on this year's list: Marj Joe, Colin Crombie, Barbara Arnott, Garry Dockary and Dr John Kerr.
It's a disparate group.