People with fairly common names often run the risk of being mistaken for someone with the same moniker. Even a name like mine, which is not that common, is shared with many others. I know of at least five Andrew Austins and have had some amusing interactions with people wanting to speak to them.
While it often produces funny moments, there have also been stories in the past of people getting lumped with unpaid bills or even arrested because they had the same name as the intended person.
Not a very pleasant situation to be in.
How much worse would it be if your identity was willfully and criminally stolen or even if someone attempted to do so?
Our front page story yesterday of a Hawke's Bay woman who found herself in this situation made for chilling reading.