There's a new campaign in town with a catchy name - Harvest Your Future.
The project aims to attract the attention of the unemployed in Hawke's Bay and encourage them to apply for seasonal work.
In the 2013 Census, 7 per cent of the region's population said they were unemployed.
There has been a lot of growth in the region since then and the Government predicts there will be a 1.1 per cent increase in employment in Hawke's Bay in the next three years. But there are still too many people relying on the benefit.
Figures revealed in Hawke's Bay Today at the weekend stated that the region has a welfare liability of $2.9 billion. That is some burden.