Increasingly these dogged operators face the perpetual risk of violence and thuggery meted out by armed desperadoes demanding tobacco and cash. There's a renewed call for a special taskforce and harsher penalties.
The truth is, dairies are a coward's target. Often they're manned by both older and younger staff in a family setting; it's tantamount to home invasion.
Last month a group of dairy owners marched against violent crime in Auckland.
Spokesperson Sunny Kaushal said owners were now being seriously assaulted even before demands were made.
Police recommend flight not fight - and they're right of course.
But because so many of us harbour a secret admiration for enduring operators so dedicated in their work, many of us also harbour a secret admiration for the same operators who, at wit's end, step from behind the counter swinging sporting equipment.