The lead story in yesterday's Hawke's Bay Today was certainly one for our technology driven, and, on this occasion, flawed age.
Napier mayor Bill Dalton quit Facebook and called his online tormentors "idiots" and "brainless".
His sign-off came in the form of a Facebook post announcing he was leaving the social media site because of the barrage of abusive comments directed at him and his family.
Dalton said the distasteful comments reduced his wife, Shirley, to tears.
Many will argue online criticism comes with the territory of being a public figure.
But, it must be said, criticism and abuse are very different.
There is an awful culture of online trolling. One in three adult New Zealanders reported in the past year they had received comments deemed abusive and unwanted.