The hunt is on for the 2015 Hawke's Bay Today Person of the Year.
Now in its third instalment, the annual end-of-year celebration is a great lead into the festive mood and a glowing endorsement of someone we think deserves his or her name in lights.
As readers will know, the bar has already been set extraordinarily high. The inaugural 2013 title was clinched by Flaxmere Boxing Academy head coach Craig McDougall, while Children's Commissioner and paediatrician Dr Russell Wills was the 2014 winner.
Given the wealth of local folk who could easily slot into the top 10, we'll again handle the hard yards (like choosing an eventual winner) and leave the easy task of nominating, to you.
So what are the criteria?