Napier's superb Art Deco buildings and environment have missed out on World Heritage status.
It would have made a huge impact on the region, in fact on New Zealand, to have won the right to a World Heritage imprimatur so there will be considerable disappointment behind the scenes.
While we may not have the right to label ourselves World Heritage, we still undeniably have one of the most fascinating built environments in this part of the world and that will continue to be a cornerstone of what defines Hawke's Bay to residents and visitors alike.
It was certainly worth having a go at attaining World Heritage status but it was always going to be difficult to get.
Unesco World Heritage sites are places such as a forest, mountain, lake, desert, monument, building, complex, or city that is listed by Unesco as of special cultural or physical significance.