Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Editorial: Mum's the word on food waste

GRANT HARDING - Deputy Editor
Hawkes Bay Today·
19 Apr, 2011 05:00 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Leftovers. Give them to me - can't beat yesterday's roast. The crusts on a loaf of bread left in an otherwise empty packet. Bang them in the toaster, slap on some Vegemite. Beauty!
But if a product has passed its "Best Before" date? I won't go near it.
Silly me, it appears.
However,
I am not alone, given that Kiwis are needlessly dumping uneaten food estimated to be worth $750 million a year by slavishly following that "BB", according to an Australian economist.
Yes, needlessly dumping!
It appears that I have misunderstood the true meaning of "Best Before", and just maybe am the victim of an elaborate marketing, shall we say "method", perpetrated by food purveyors, if you'll excuse my cynicism.
My mother and my aunty have long laughed about "Best Before" and what they saw as the younger generation's obsession with it. They could tell when food was off or not, they told me one day.
The "Best Before" tag wasn't applied to food when they were making decisions in the best interests of their growing families.
But I argued the toss, sure that milk for example, was dangerous from the date specified forward. Now I know I was wrong. "Best Before" simply means a product's quality will reduce from that date. There is no immediate health risk and it is not illegal to sell the product. The milk in Mum's generously offered cup of tea was not an invitation to the big white telephone.
In my defence, a quick scan of the work fridge's milk containers didn't show me any explanation of what "BB" meant. And I have never asked.
It's also a problem in Australia, Britain and, I suspect, other countries.
In Britain, instead of marking food as "Best Before" it is proposed that retail warning labels will be introduced, varying depending on the food type. Seafood, or eggs would carry detailed warnings of food poisoning hazards, while a relatively harmless product such as bread would have simpler warnings.
"Best Before" is not to be confused with "Use By" date, which when reached is the end of the product's life. Of course, I thought it was just another way of saying the same thing.
New Zealand authorities say label changes are not in the pipeline. They should be, given the wasted money - and we all know who benefits from that. Although my Mum and Aunty won't need to read them.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Firefighters battle motel fire on Napier’s Marine Parade

23 Sep 09:58 AM
Hawkes Bay Today

Ross Shield: Defending champions Napier held to first-day draw

23 Sep 05:04 AM
Hawkes Bay Today

Collaboration and conversation: Performing Arts Exchange coming to Hastings

23 Sep 02:26 AM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Firefighters battle motel fire on Napier’s Marine Parade
Hawkes Bay Today

Firefighters battle motel fire on Napier’s Marine Parade

Many of the motel occupants evacuated onto the street during the blaze.

23 Sep 09:58 AM
Ross Shield: Defending champions Napier held to first-day draw
Hawkes Bay Today

Ross Shield: Defending champions Napier held to first-day draw

23 Sep 05:04 AM
Collaboration and conversation: Performing Arts Exchange coming to Hastings
Hawkes Bay Today

Collaboration and conversation: Performing Arts Exchange coming to Hastings

23 Sep 02:26 AM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP