It was a last line in a media release, but hopefully not the last word.
That was an announcement that tomorrow's Napier Pilot City Awards will be the last. The organisers are retiring.
They've been a pet-child of the Napier Pilot City Trust, itself a pet-child of Pat Magill, a retired businessman and 1960s Ranfurly Shield-era Hawke's Bay Rugby Union president who morphed into as strong a social justice campaigner as one could imagine.
It is ironic, then, that the man with perhaps the strongest claim to a Pilot City Award has not been among the 150-plus recipients since he and his trust conceived the awards about 20 years ago.
He was, however, a New Zealander of the Year senior category finalist in 2012. And in 1978 he was made an OBE, which represented mainly his commitment to the YMCA, where he was heavily involved in 1977 when the Social Development Council of New Zealand suggested that Napier, a city of around 60,000 population, was not "yet" too large to learn about itself.