Lotto's marketing folk are a crafty lot.
For years they've been asking, "What would you do?" And of late, they've invited us to "Imagine".
Imagining is a luxury - but it's fun. After all, what would you do?
This Wednesday Lotto's Powerball surges to $24 million.
For most of us, what we'd do is an impossible question, as we have no idea what that sort of capital buys.