Editorial: Kids' needs bigger issue than dairies'

Dairies stuggle to compete with $1 loaves of bread in super markets. Photo / Lynda Feringa

Some dairy owners around the country have complained about supermarkets selling bread for $1 a loaf.

They are saying that it's not fair on them, they can't compete and are losing money.

I'm all for small businesses but I'm sorry - in this case I'm on the consumers' side.

Supermarkets have been undercutting dairies since the day they opened their doors.

It's nothing new and it's up to the dairy owners to entice customers into their stores, whether it be with price cuts or a point of difference.

For families on the breadline this is the best thing since sliced bread.

It's about time they got a break.

For some children this will be the difference between having something to eat and going hungry.

I've read reports that since the cut-price bread was introduced some teachers have noticed children who normally don't bring lunch are now taking sandwiches to school.

That is fantastic news.

I've also heard that the bread doesn't taste that great.

It probably doesn't but it's better than going hungry.

I bet the children who get to have lunch now aren't complaining about the taste.

We all know that good-quality wholegrain bread is the better option but unfortunately even though bread is a staple food not everyone can afford the more expensive loaves.

Now the next challenge for supermarkets is to make milk cheaper than fizzy ...

I won't hold my breath.