We're on the hunt for greatness.
The previous likes of which include a boxing coach, a children's physician and a businessman - so who will take out the Hawke's Bay Today Person of the Year for 2016?
Now in its fourth instalment, the annual end-of-year celebration is a great lead in to the festive mood and to boot is a glowing endorsement of someone we think deserves his or her name in lights.
The inaugural 2013 title was clinched by Flaxmere Boxing Academy head coach Craig McDougall, while Children's Commissioner and paediatrician Dr Russell Wills was the 2014 winner.
Last year managing director of Emmerson Transport and philanthropist Ian Emmerson claimed the honour.