Referring to this country as "God's own" is a quaint colloquialism.
It was coined by Irish-born Kiwi Thomas Bracken (also the author of our national anthem) in a collection of poems published about 1890.
Former Prime Minister Richard Seddon favoured the term of endearment, most notably in a 1906 telegram to the Victorian premier, Thomas Bent, the day before leaving Australia to head home to New Zealand: "Just leaving for God's own country". He didn't make it, dying the next day on the ship Oswestry Grange.
Local couple Godfrey Quemeneur and Rachel Downes have tapped into the sentiment, opening the boutique GodsOwn brewery on the same site as their Maraekakaho villa. (See story page 6).
While the couple confess to indeed worshipping beer, the brewery's name is a play on Godfrey in God's own.