A few decades back there was a remarkable deep sea discovery - one which created a lot of smiles, delighted lots of tastebuds and had the diesel pumping furiously to get the trawlers back to sea.
It was a thing called an orange roughy. They were an immediate sensation and the nets trawled long and deep to bring them ashore as the demand was there and, accordingly, so were the profits.
And here we are today ... in an orange roughy-free state.
You'd be hard pressed to find a fillet of it anywhere, for they were fished to the stage where their stocks, in some regions, dropped to just 10 per cent. They are a long-lived, slow-growing, late-maturing species which immediately made them prone to overfishing. Basically, they were decimated, as they have been in other parts of the world.
The UK Marine Conservation Society described that unfortunate species as "vulnerable to exploitation".