Everyone likes a shark tale - not a violent attack, of course - but a sighting.
The bigger the better, it seems, with a great white being top of the tree, or sea.
Our story about two Hawke's Bay fishermen who were shocked to discover the ocean's apex predator entangled in their cray pot off Waimarama beach has gone viral. It was, at the time of writing, the top story on our website (hbtoday.co.nz), and, by last night, had reached more than 62,000 people on our Facebook page. The national and international media also picked up the story, with it reaching the Daily Mail in the United Kingdom.
What is it that fascinates us about sharks?
The movie Jaws was the game-changer with everyone realising that there might be something lurking beyond the waves.