I can't really understand why the International Rugby Board has such a title.
For when it is abbreviated, it sits comfortably close to organisations which bear the titles IRA and IRD - both of which have the potential to cause shudders among the respective communities they inhabit.
But then again, maybe I do understand, given the haughty pomposity and apparent detachment from grassroots reality which the IRB has displayed.
But I won't go there, although I shall remain in Worldcupville for the moment as the biggest show in town is about to be ignited.
The large screens are in place. Extra chairs will have been sourced. Phones will be taken off hooks. The half-time snack of cheerios will be simmering on the stove awaiting the sauce. Refreshments will be accounted for. Final bets placed. Final insults exchanged. The "Piri Weepu is God" T-shirts will be washed and ironed. All is ready ... I just hope the French are.