Day trips to the beach at Waimarama are a rite of passage for anyone wanting to boast they have experienced a true Hawke's Bay summer.
Waimarama is one of the touchstones of the region and this was never more evident than in the response of a volunteer Magpie Army from around Hawke's Bay who descended on the coastal village to help clean the place up after the devastating storm event this year.
Waimarama is a place we go to play, to swim, to fish, to picnic and to dine at Jarks. It has sun, a warm, relaxed atmosphere and it has culture - Waimarama Maori Tours at Hakikino showcases a fascinating 15th century Maori heritage and archaeological site.
It also has Miss Waimarama, one of the most entertaining events of the Hawke's Bay summer. Now that the nation has, for the most part, got over its po-faced political correctness of recent decades, we are again allowed to have a bit of fun at beach beauty carnivals and other once frowned-upon high jinks.
And where would the Miss Waimarama carnival be without Waimarama Domain? It would be a party without a venue.