Terrorism, jihadists and Isis are words that now pollute our language.
Too often we are confronted with horrific images of beheadings, suicide bombers and burning pilots.
The images shock and stun, politicians condemn these acts of brutality and it gets people tweeting their outrage.
Many of us in "little old New Zealand" then forget about the war on terror until the next headline.
Sure the Sydney siege was frighteningly close but it was the work of a lone religious activist with no apparent links to Islamic State.