For years, journalists were told that they could not report on suicides.
Death by suicide was generally referred to as "no suspicious circumstances".
Government health advisers feared that the mere mention of the word suicide in the mainstream media would trigger more deaths.
Times have changed and the discussion about this difficult subject, particularly its impact on young people, is now more open, although within sensible limits.
The fact is, social media and texting gives teenagers 24-7 access to their own viral-like conversations about suicide or thoughts and feelings which edge individuals toward the extreme.