Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today / Opinion

Editorial: Deco dividend reason to party

By Mark Story
Hawkes Bay Today·
7 Feb, 2018 07:46 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Deco festivities are poised to get under way in the Bay. Photo File

Deco festivities are poised to get under way in the Bay. Photo File

Opinion

The 2018 Art Deco soiree begins in earnest next week.

While it's not everyone's cup of tea, there's plenty of reasons to tip your hat to this event.

First of all, the imminent festival this year marks its 30th iteration.

And as Art Deco Trust general manager Shane Gorst reminded us last year, that shelf-life is unusual in and of itself.

Read more: Planes from all eras set to fly over Hawke's Bay during Art Deco Festival
Napier firm Adore a'Belles offers Art Deco fashion for all ages
Fully-strengthened, fully-tenanted Art Deco post office looking for new owner

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Festivals don't have 30 year histories, events like this don't usually last that long . . . the reason this one has is because it is supported so well locally and by our die-hard fans around New Zealand, and all around the world. We're expecting Hawke's Bay to be absolutely chocka."

The last line points to another reason to celebrate. Who knows how much of the folding stuff this event pulls. Tourism, hospitality, accommodation and a myriad other businesses must reap sizeable sums.

But of course there are less-tangible spinoffs.

Advertisement
Advertise with NZME.

Not least of which is the timely reminder of how through disaster Art Deco came about; that its luxury, progressive theme and new-found optimism are all sentiments most of us take for granted any other time of the year.

That's why it's fitting it runs in the same month as the anniversary of the quake that gave rise to it all.

What's noteworthy too is that this isn't a Mission Concert big name luring punters to Napier. This is Napier luring people to Napier through a unique concentration of a visual language.

The bold town planners and architects of the post-1931 rebuild would surely be amazedat what now plays out each February.

One needn't dance the charleston to acknowledge the Deco dividend they left behind.

Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Napier woollen yarn producer to close, 26 job losses

09 Jul 10:31 PM
Hawkes Bay Today

Watch: Close call as ute nearly hit by heritage train

09 Jul 08:00 PM
Hawkes Bay Today

Council say Govt behind local road's speed limit increase, resident says it's 'madness'

09 Jul 06:00 PM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Napier woollen yarn producer to close, 26 job losses

Napier woollen yarn producer to close, 26 job losses

09 Jul 10:31 PM

Design Spun had hoped to keep its mill running in Napier but that was 'not achievable'.

Watch: Close call as ute nearly hit by heritage train

Watch: Close call as ute nearly hit by heritage train

09 Jul 08:00 PM
Council say Govt behind local road's speed limit increase, resident says it's 'madness'

Council say Govt behind local road's speed limit increase, resident says it's 'madness'

09 Jul 06:00 PM
The farm babysitter: 'You are human, you are allowed to have a break'

The farm babysitter: 'You are human, you are allowed to have a break'

09 Jul 06:00 PM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP