Never mind about Big Brother watching you, these days everyone is watching everyone, recording everyone and sharing it for the world to see.
You can't go anywhere today - restaurants, playgrounds, the library, anywhere, work or play - without seeing someone taking photos or videos with their phones.
Most are harmless family snaps that may or may not be shared within the family group.
Others go viral with hundreds of thousands of people all over the world watching them.
Take the girl in the short blue dress and impossibly high heels at the Melbourne Cup.