You could not miss the colourful caps in Dannevirke this week.
When I was in town, there were troupes of boys and their supporters, wandering to and from Rugby Park.
Ross Shield fever had well and truly arrived. Opening day pulled an 800-strong crowd with another big showing expected today, the final of the annual primary schools rugby tournament.
For more than a century, Ross Shield rugby has been a highlight of the Hawke's Bay sporting calendar. For the boys - and some girls - their teachers, coaches and families, it is every bit as intense as the Rugby World Cup. If you are competing for the Ross Shield, you are top of your game.
Every year or two there is a bit of controversy around allegations of dieting to make the weight restriction. That hasn't happened this year (yet). Regardless, it has never stopped Ross Shield being one of the biggest shows in New Zealand for rugby at this level.