Cranford Hospice is an incomparable entity.
I can think of no other organisation that quietly boasts a brand empathy with such regional resonance.
And what a tough gig. About 750 patients (in house and in homes) from Mahia to Takapau are catered for every year. This muster, handled by 75 paid staff and 400 volunteers, is shored up by a contribution from the Ministry of Health and of course local fundraising efforts.
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There's a distinct possibility that whether we like it or not life's unforgiving minute will see many of us (if not most) benefit directly, and finally, from its services.