You have to admire the dogged folk at Clifton.
The owners of the campground and fishing club stalwarts therein remind me of the old-salt lighthouse keepers who day in, day out defied everything the ocean threw at them.
For years the briny has been eating away at one of the most iconic and historical (established in the 40s) camping spots in the region.
Read more: Emergency rock wall to protect Clifton coast near Hastings
While much of it seems futile given the unrelenting ocean and numerous fallback positions needed, it's also a testament to how the stoic locals strive to preserve a way of life - not just a length of coastline.