This region rolls on a premium "paddock to plate" pitch. We're proud of provenance and we're quick to boast our exports' appellation.
Without this, we're simply tanned Palmerston North folk with the same metallic aftertaste.
On Tuesday council's manager asset strategy, Chris Dolley, was quick to reiterate that most of the country was already drinking chlorinated water.
Here's hoping he, and council, see that as a reason not to follow suit - rather than a basis to push permanent bleaching.
Our untreated water's artesian journey is a powerful point of difference. And thus, Napier remains one of the country's last heroic individuals.
As a neighbour told me last week, "it's why we live here".
We drink straight from the source because we can. Let's shore that up.