In just one hour last Thursday police patrolling the bay's roads picked up 20 drivers using their cellphones while driving.
The region's road policing manager Senior Sergeant Greg Brown summed it up by saying "this is not good".
However, he may have used stronger language than that upon getting that figure - given that a short time earlier he had been forced to take evasive action after a car emerged from a bend and came toward him ... on his side of the road.
It was a close thing for Mr Brown and his colleague who at the time were, somewhat ironically, on their way to a traffic safety meeting.
They approached the driver who admitted he had been distracted by his cellphone.