In just one hour last Thursday police patrolling the bay's roads picked up 20 drivers using their cellphones while driving.
The region's road policing manager Senior Sergeant Greg Brown summed it up by saying "this is not good".
However, he may have used stronger language than that upon getting thatfigure - given that a short time earlier he had been forced to take evasive action after a car emerged from a bend and came toward him ... on his side of the road.
It was a close thing for Mr Brown and his colleague who at the time were, somewhat ironically, on their way to a traffic safety meeting.
They approached the driver who admitted he had been distracted by his cellphone.
One little device the size of a small cake of chocolate almost dealt to two vehicles and their occupants ... all because it "dinged".
Cellphone use in cars is a plague that doesn't seem to have a cure, because people just don't seem to rate it as a hazard ... until they are either hit or hit someone else.
I can recall just a month after the banning of cellphone use in cars I received my wake-up call, and it was from a former police officer who in hindsight, was a bit cheeky.
