Many of us have a simplistic view of conservation - a pristine reserve fenced off from predators, maybe?
That is certainly part of it but conservation is all around us.
Gardens, schoolyards and even farmland can be conservation areas.
A few weeks back I spent time chatting to local businessman Andy Lowe, Hawke's Bay Regional Council's land service manager Campbell Leckie and the Bugman Ruud Kleinpaste, about the Cape to City project.
Mr Lowe is a major employer in the region but one of his biggest passions is the environment. Cape Sanctuary is the largest privately owned and funded wildlife restoration project in the country and covers three properties on the Cape Kidnappers peninsula, one of which is owned by Mr Lowe and his wife, Liz.