Once upon a time, the device called a seat belt was regarded with scorn from within the motoring industry.
Because, they argued, it effectively meant there had to have been something wrong with the car if you had to install such a thing.
And no manufacturer was keen to put forward the notion that there may be a safety issue with their finest tin-tops emerging off the production line.
Until a pesky chap by the name of Ralph Nader entered the picture and began offering up damning statistics which showed many of the great machines out there on the great highways and the quiet streets were deadly if they hit something.
Simply because they had no safety back-up system - no safety net when things went wrong.