One of the best campaigns Hawke's Bay Today launched last year was our highly successful "Bring Yer Boots" drive.
We called on our readers to find any old footy boots and bring them to our offices so that we could distribute them to children who wanted to play footy in the winter, but did not have boots. Well, the response was overwhelming and soon our offices were filled with boots of all shapes and sizes.
More than 800 boots, some used and even some new ones, were donated by our generous readers.
The response from the kids who received the boots was also incredible and one young man's response stuck in my mind. "Now I can run faster," he said as he looked at his new boots.
That made the entire campaign worthwhile.